Cinedigm appoints George De La
The appointment comes as Cinedigm experiences exponential growth across its streaming business
LOS ANGELES, CA / ACCESSWIRE / September 8, 2021 / Cinedigm (NASDAQ: CIDM), the leading independent streaming entertainment company serving passionate fan bases, today announced that Georges De La Cruz will join the Company as Executive Vice President of Accounting. De La Cruz will oversee all facets of finance including accounting, reporting, financing, working capital management, treasury, tax compliance and planning, internal controls and policy development. He will report to Gary Loffredo, COO, General Counsel and President, Cinedigm and Cinema Equipment Business.
Prior to joining Cinedigm, De La Cruz was SVP Controller at Critical Content where he oversaw all aspects of corporate accounting, treasury, production accounting and tax. He also served as VP Controller for Cinedigm, managing the month-end and quarterly accounting close process, as well as leading the entertainment audit and quarterly reviews (10K, 10Qs). De La Cruz has also held Vice President positions at Our Alchemy (VP of FP&A) and RLJ Entertainment (VP of Finance). He has extensive experience in managing the preparation of the annual budget process, quarterly reviews, multi-year strategic plan, M&A acquisition financial model, ROI analysis / go-ahead process , as well as conducting accounting research, technical advice and implementing best practices for film accounting. .
“We are delighted that George has joined the Cinedigm team again, especially at such a crucial time for our business,” said Loffredo. “As our streaming and technology business continues to grow, we will look to its operational and strategic financial expertise to generate equity value while implementing best accounting practices. “
“Cinedigm has positioned itself as one of the leaders in the fastest growing segments of the entertainment industry,” said De La Cruz. “With the launch of a new channel and the acquisition of top notch content, there are many opportunities for me. I am delighted to be able to step in and help propel the business as Cinedigm establishes itself as one of the world’s leading independent streaming players. “
An innovator in the digital transformation of the entertainment industry for more than two decades, Cinedigm’s primary mission is to entertain the world by creating the world’s best portfolio of passionate channels and services for the streaming generation. Through a diverse mix of premium SVOD services and dedicated AVOD and FAST channels, Cinedigm’s streaming portfolio reaches indie film (Fandor), horror (Screambox & Bloody Disgusting) and family entertainment (Dove Channel), as well as channels dedicated to iconic artists, directed by Bob Ross (The Bob Ross Channel). Cinedigm’s ultimate goal is to create destinations that immerse viewers in the content they love while staying at the cutting edge of technology as the streaming industry continues to evolve.
For more than twenty years, Cinedigm (NASDAQ: CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains hundreds of millions of consumers around the world by providing premium content, streaming channels and technology services to the world’s largest media, technology and retail companies. For more information, visit http://www.cinedigm.com/.
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CIDM PRESS CONTACT:
DKC Public Relations
High-level investor relations
THE SOURCE: Cinédigme
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