Latest FSG financial blow won’t impact Liverpool, but Jürgen Klopp will demand assurances
I dare say that John W. Henry paying the £ 3.5million fine for dragging Liverpool into the doomed European Super League plot will cost him about as much as the fees you receive for him. your found out do it for the rest of us.
The six English clubs that have sought to be part of the closed European Super League store have now faced punitive action against them by the Premier League, although a combined fine of £ 20million and no penalties of competition are hardly the force of action that some of their rivals I would have liked to see taken.
It’s a slap on the wrist, a warning to their peers, but they were allowed to sit at their desks again on the condition that they didn’t embark on yet another effort to undermine football and ignore the fans. which, as has been proven by the dull spectacle of empty stadiums, make football what it is.
If they do it again there will be bigger fines, albeit a rather paltry deterrent of £ 25million, and points to be deducted, but given the toxic nature of the project and how whose rise and fall he saw in the space of a stunning canister. waited 48 hours for the 12 “founding clubs”, it is a project which has a bifurcation in its current form, regardless of the bluster of the three who refuse to repent; Juventus, Real Madrid and Barcelona.
He’ll be back somehow in the future, but probably not for quite a while. The landscape of football is constantly changing and clubs will wait for it to evolve to such a degree that they feel they can force the kind of self-interested changes they wish to see. Of course, they would always proclaim that this is all for the greater good.
I’m sure Henry, Tom Werner and the others at Fenway Sports Group would rather not have to hear the words European Super League again. And if they can perhaps add them to their muted words on Twitter, the anger born of such an affront to the traditions of the beautiful game, especially in England, will take much longer to subside. For some, it will never go away.
The FSG was already a division property even before Super League plans, with the perceived lack of investment in the first team to allow Jürgen Klopp to revive successes on a smaller budget than the Reds’ rivals, while missteps such as decisions to increase ticket prices in 2016 and staff on leave at the start of the pandemic, both of which saw the FSG plummet, have done little to endear them to some .
For some their approach has been positive, they have helped win a European and national title and transformed the club from a club on the verge of financial ruin in 2010 to one of the most profitable clubs in world football at the dawn of a new decade.
But if they thought their successes would be enough to help them weather the storm and make people just forget what happened, then they were very wrong.
Henry’s contrition in the video message to fans as the whole Super League plan fell apart in April seemed genuine enough, although there are many who will believe it was nothing more than tears. crocodile, only showing remorse after being caught red-handed with their hands in the cookie jar.
It was something, however. And while there have been a lot of calls for FSG to sell and move on, that just doesn’t seem to be on the agenda. They always see growth in value in the business and are an organization that envisions a long term strategy rather than short term gains.
Liverpool CEO Billy Hogan met with the Reds Spirit of Shankly fan group in May to discuss ways in which fans could have more say on issues of traditional and cultural significance at Anfield, and whether the FSG wants a real future where they have some element of fan buy-in, so they’ll have to show a willingness to give them a bigger chance to see what’s going on in the halls of power.
Latest announcement that Anfield Road’s final £ 60million extension is moving into the next phase shows that despite all the animosity towards them, FSG continues to try to make it business as usual .
But the idea of the Super League won’t go away, it will just go dormant for a while. FSG vowed to take the Premier League fine, one of SOS’s demands, but they really had no other choice about it if they were honest about wanting to have a meaningful relationship with the fans.
This fine will not really hurt FSG or Henry, it will be a cost that is absorbed quite comfortably. But they would be foolish to think that this is the end of the matter when it comes to fans and football.
Barcelona, Real Madrid and Juventus still don’t care what UEFA and FIFA have to say and do the football equivalent of blowing raspberries in front of their sports governing bodies after a Swiss court ruled that neither of the two organizations had the power to pronounce the sanctions which they threatened against the three clubs.
These three clubs will continue to push the Super League agenda forward, but they know they can’t get it started on their own. They will be after the nine clubs that pulled out trying to find a new way to make their plan work. And while it won’t take off anytime soon, it will be a constant reminder to FSG of the mess they made and how completely they failed to read the play and understand their own club fans.
For some, only heavy spending in the market will truly demonstrate their contrition, but this is neither likely to happen nor financially responsible given that there are still so many uncertainties about the challenges football will face on the way out. of the pandemic.
Absent ownership doesn’t work, and improving the lines of communication between owners and fans is the only way to give them the opportunity to right their wrongs.
The fine imposed does not appear to match the crime, and there will be plenty of other clubs and fans who will think the owners of the six Premier League clubs only got away with a small reprimand.
But with nearly all of them needing to mend their relationship with their fans, with the possible exception of Chelsea and Manchester City, the way they go about entering a new phase of their ownership where the dynamics have changed will define what football looks like in this country for years to come.
The FSG have walked away with barely a scratch so far, but there will be a price to pay when they face the most crucial part of Liverpool Football Club.