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››Rihanna’s lingerie line hit with a TM costume on ‘Adore Us’

Rihanna’s lingerie line hit with a TM costume on ‘Adore Us’

By Lisa Small
June 25, 2021
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Law360 (June 25, 2021, 4:38 p.m. EDT) – Rihanna’s Savage X Fenty has used the phrase “Adore Us” to advertise her lingerie products, but the online advertising slogan infringes the brands of Adore Me Inc. and falsely suggests the two brands are affiliated, the rival lingerie company said in a lawsuit filed in California federal court Thursday.

The registration of the Adore Me brand for its name includes a huge range of clothing, bags and accessories, indicates the costume, and the brand is widely recognized by consumers as one of the high-quality products.

But Savage X Fenty recently started using “Adore Us”, a mark which is confusedly similar to the “Adore Me” mark, …

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