Yara injects 1 billion shillings into a leadership academy targeting MSMEs
NAIROBI, Kenya, July 1 – Yara International has invested 1 billion shillings in a leadership academy which aims to benefit over 500 MSMEs in Kenya who will receive training and capacity building on how to run sustainable businesses.
The Yara Leadership Academy will specifically target agriculture-focused rural businesses, as it seeks to equip them with skills in digitizing operations, budgeting, working capital, inventory management, marketing and strategy. of growth.
In the first cohort, 500 people will benefit from the four-month program that will prioritize youth and women-led businesses.
The company aims to recruit 3,500 people by 2030.
William Ngeno Yara Country Manager says that although beneficiaries will not receive financial support, they will receive free training and mentoring with the aim of increasing their turnover and business knowledge.
“We are moving away from aid, donations and focusing on empowerment. Yara is committed to promoting the development of competitive and sustainable micro, small and medium enterprises (MSMEs) in Kenya’s agricultural sector. ”
“Our Leadership Academy’s one-on-one mentorship approach will help MSME business owners better integrate and apply the knowledge they have gained through the Academy in their businesses while harnessing the power of digital technologies to help them build resilience and growth for their business,” he said.
The company, which has been in Kenya since 1994, says it will focus on improving digital inclusion to empower millions of farmers who depend on agriculture to support themselves.
Some of the main programs of the program include strengthening food security and improving nutrition, catalyzing innovation and investment, and improving local economic development by strengthening MSMEs.
“We want to see MSME business grow, it will be a catalyst for economic growth. Furthermore, it will improve food productivity and security in the country as our goal is to provide nutritious food to Kenyans,” Ng’eno said.